Why invest in wine?

Have you considered rare wine as part of your investment strategy? Maybe you should. Here’s why:

  • High demand plus low supply produce instant value
  • Low correlation with the traditional stock market dips 
  • Historically reliable returns

How It Works

Stable returns or more aggressive? Take our 1-minute assessment to shape your wine portfolio based on your investing preferences.

Tell us your goals

We build your portfolio

After you fund your account, we utilise master sommeliers and AI-driven algorithms to select proven, high-appreciating wines for your portfolio.

Watch your portfolio grow

You own your wines 100%. We’ll take care of proper storage in the meantime. Buy more, sell, or request bottles of your investment and taste your profitability.

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Wine Performance Explained

Several factors drive wine prices up over time. These factors make wine an ideal investment for good times and the not so good times.

Wineries often make investment-grade wines in limited quantities — a few hundred bottles or so. That number will only fall with time as people drink them.


Wine improves with time. The astringent compounds mellow while in storage, helping to bring out new flavors and textures in the wine.

Screaming Eagle. Château Cheval Blanc. Domaine de la Romanée-Conti. These estates rank among the most prestigious names in wine and can command six figures for a single bottle.


Brand Equity

How and when do I earn returns on investment?

Two primary factors drive returns in the fine wine market: maturity and scarcity.

Most investment-grade wine takes 10 to 15 years to mature. That means a 12-year-old wine will usually be more valuable than a 2-year-old version of the same wine. (It will taste better, too!) Investors who buy early and hold their wine for a long time should see handsome returns.

There’s also a finite supply of investment-grade wine. Once a vintage is bottled, that’s it. No more can be made. As other people drink the wine, the remaining bottles become rarer and more expensive.

Vinovest works with investors to identify the best time to sell the wines in their portfolio and maximize their returns.

What are the minimums for the different investment plans?

We offer 4 different investment plans for our clients:

• Standard Tier - $1,000 to $9,999

• Plus Tier - $10,000 to $49,999
• Premium Tier - $50,000 to $249,999
• Grand Cru Tier - $250,000+

When you upgrade your plan, you gain access to numerous perks and new offerings, as well as lower management fees.

What payment methods does Vinovest accept?

We offer several different payment options to fund your Vinovest account:

• ACH transfers via Plaid
• Wire transfers (domestic and international)
• Checks
• Cryptocurrency via BitPay

Payment instructions are available within your account.

How liquid is my portfolio?

100%, of course. (Sorry, we had to get that one out of our systems.)

You can sell your wine at any time. Vinovest has an extensive network of wine traders and merchants worldwide. Using this network, we can sell your wine in 2 to 3 weeks.

What is wine investing?

Wine investing involves purchasing premium bottles of wine with the expectation of reselling it later at a higher price. That’s because fine wine improves with age. Combine that with an ever-diminishing supply, and the price of investment-grade wine should increase with time.

At Vinovest, our investors own their bottles outright. They can sell their bottles whenever they like. In the meantime, Vinovest takes care of storing, securing, authenticating, and insuring the wine to keep its price on an upward trajectory.


Frequently Asked Questions

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Why invest in wine?

135,000+ registered users    •    44 countries with Vinovest   •   355,000+ bottles under management

135,000+ registered users

44 countries with Vinovest

355,000+ bottles under management