Invest in wine and whiskey to grow your wealth

Your answers will help us build a personalized portfolio that matches your investing goals.

1. Share you goals

2. We build your portfolio 

Master sommeliers fused with data-driven algorithms select proven, appreciating wines and whiskeys to invest in.

3. Watch it grow and mature

You own your bottles and casks, and we take care of storage, insurance, and helping you sell when your assets have matured to their ideal selling windows to maximize your profits.

You may recognize us from:


$100M+ invested   •   $10M+ gross distributions to Vinovestors   •   150,000+ users from 44 countries

$100M+ invested

$10M+ gross distributions to Vinovestors

150,000+ registered users

Why invest in whiskey?


Whiskey investing is having a moment and that moment is now: 

Rare whiskey returned 428% from 2012 to 2022, making it "the best performing asset of the decade" according to Knight Frank1

Often, the distiller will buy back their whiskey when it’s mature so that they can bottle and sell it, making whiskey a truly attractive asset.

Why invest in whiskey?

1The Knight Frank Luxury Investment Index (KFLII) 2022

Why invest in wine?


Fine wine returned 13.1% in 2022, outperforming S&P 500, Bitcoin and even gold2

Fine wine outperformed the S&P 500 over the last four recessions.

Wine prices are uncorrelated with traditional stock market, making it an excellent way to diversify your investment portfolio.

Why invest in wine?

2Liv-Ex Fine Wine 1000